Without intention to shake up the luxury watch industry, Swedish-based Alf Watch Company simply wants to change the way people look at watches which it does with their unique components and blend of classic and modern watch styles.

Alf Watch Company’s first model is the Norrsken which features a watch case made out of durable 316L stainless steel that is square in shape but offers attractive rounded corners. It is a totally custom design that features modern design elements in the case with traditional style indicators and hands that make it a timeless look to appeal to any person’s taste. Each part is made to the exact specifications of the manufacturer instead of using pre-cut and designed “doll parts” pieces. A durable sapphire glass protects the classic dial from any sort of damage including nicks, dents, and scratches. There is a SuperLuminova coating on the watch’s hands in order to make the time clear to read, no matter what sort of light setting you may find yourself in. This watch employs a Japanese Miyota automatic movement that has a 42-hour power reserve.

Norrsken by Alf Watch Company has just launched their campaign on the crowdfunding website, Kickstarter. The Early Bird deals are sold fast, so hurry up if you wanna grab one of these for a super discounted price.

Learn More about Norrsken by Alf Watch Company