When it comes to buying a new watch, there are many different reasons that may motivate a watch enthusiast. To better understand the primary reasons why people purchase new watches, we conducted a survey among watch enthusiasts and key opinion leaders on Instagram. Here's what we found:
Out of the 40 respondents, the majority of them (68%) stated that their primary reason for purchasing a new watch was to expand their collection. This suggests that for many watch enthusiasts, buying a new watch is about more than just having a timepiece to tell time - it's about adding to their collection and having a variety of watches to choose from.
In addition to expanding their collection, 12% of respondents said that they were replacing an existing watch. This could be due to a watch breaking or becoming outdated, or simply because they wanted to switch things up.
Another 12% of respondents said that they were upgrading to a higher-end brand. This suggests that for some watch enthusiasts, the brand of the watch is an important factor in their decision-making process.
Finally, 8% of respondents said that they were upgrading to a higher-end model. This suggests that for some watch enthusiasts, having the latest and greatest technology and features is a top priority.
Overall, our survey shows that there are many different reasons why people purchase new watches, but the primary reason for most watch enthusiasts is to expand their collection. Whether you're looking to replace an existing watch, upgrade to a higher-end brand or model, or simply add to your collection, it's important to consider your needs and preferences when making a decision.
If you're looking to expand your collection, consider the style, features, and functionality that you're looking for in a watch. Do you want a dress watch for special occasions, a sports watch for outdoor activities, or a smartwatch for everyday use? By considering your needs and preferences, you can find a watch that fits your lifestyle and budget.
In conclusion, our survey provides valuable insights into the primary reasons why watch enthusiasts purchase new watches. Whether you're looking to expand your collection, upgrade to a higher-end brand or model, or replace an existing watch, it's important to consider your needs and preferences when making a decision.