Can you remember your first watch?
My first watch ever was a transparent Swatch my grandmother bought me as a gift coming back from a business trip in Switzerland in the early 90’s. I think it’s a very iconic watch for the 90’s kids and in terms of design. I remember the gears were in different colour and as a kid, I could stare at it for moments at the time in the classroom. I also had some of the classic digital Casio as a kid, but I will always remember when turning 16 years old, my father gave me a Seiko Diver which he got from his father when he was 16. What a great timepiece passed through three generations. I still own it.
What’s in my personal watch collection? 
For now, I don’t really have very exceptional timepieces in my collection since trading them for fun. The ones worth mentioning are a Bell & Ross BR126 Sport Heritage, a Omega Speedmaster 3510.50 as old as me, two Seiko (including the one my father gave me and a 7002 diver) and pretty much the whole Armare collection in all colour combinations possible.
How did I get started?
I have been a watch enthusiast for as long as I can remember, Watchmaking was some kind of a hobby I would buy spare bits and assemble some myself for fun. However, these spare bits where nowhere near what I had in mind when thinking of the kind of products I would design. Some time around last year I decided that I would rather not work another day in my life, that day happened when I founded Armare Watches. I started drawing designs and sourcing suppliers. I ended up traveling 12,000 kms to attend the HKTDC in Hong Kong a meet as many suppliers as I could from all around the globe to make my project come to life. One thing was clear, I would not make another kickstarter funded ”project”. You may also know about Fred Nicoud, the Swiss watchmaker. He is one of my Ancestor so I guess watchmaking is in my blood.
The inspiration
I already had many designs in mind, the dimensional aspects or things like the choice of materials were clear from the beginning. But being a perfectionist, getting the idea from a piece of paper to your wrist is not an easy process. You get into overthinking very fast from very little things, like the angles and width of lance-shaped hands. You also want to stand out of the pack while following upcoming trends. Minimalist watches are very trendy these days but many manufacturers end up having bland, lookalike designs. You have to manage to do more with less.I really love the mix of classiness and bite you get from most Blancpain timepieces. I think their designs are on-point. I also like Nomos Glashutte designs, they are really doing a neat job.I believe one key part of my designs is the Armare dial pattern, I wanted to create something different that would be recognisable, timeless and exclusive to the brand. The Armare essence can also be found in various details. They are modern classics with a minimalist silhouette refined by the influences of Modernism and Functionalism.
Charles Eames once said; the details are not the details, they make the design.
What movements do you use?
When I started Armare, the first and only thing I had in mind was to end up making automatic and mechanical watches. However, the lead time for automatic movements is very long and you have to order large quantities from Swiss manufacturers. It’s a big investment, to begin with. So for my first collection, I decided to assemble them with Ronda swiss made movements that feature a very decent battery life of 10 years. I am currently working on a Swiss-Made automatic and a Yacht Timer Regatta model, so the high-end models of Armare Watches are to be released in a near future.
Armare watches is a Canadian company based in Upper-Town Old Québec city. The assembly is made by our manufacturer headquartered in Switzerland with a satellite office in Hong Kong. Our Quartz movements are manufactured and assembled in Switzerland and the final case assembly is made in Hong Kong. This allows to reach a competitive price point for our quartz watch line and offering Swiss craftmanship at the same time. The upcoming automatic models will be 100% swiss made.
Where can we buy your watches?
The full collection is available online at We also have local stores selling our timepieces that range from 309$ to 600$usd. Expect the automatic models to be around 1100$ and we will do our best for you to be able to buy it from a nearby specialized store. Read more about Armare Watches in our brand introduction blog post.

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